To draw people in to learn what it takes to keep America’s roads safe each winter, Swenson gives viewers a peek into just exactly how that is done. The commercial features the latest innovations like the the EVolution spreader which can drastically reduce salt consumption, lessening the burden of material costs on a community or business. A welcome cost savings as many customers are facing shrinking budgets.
Next to the 30 second commercial, Swenson provides additional information on the breadth of Swenson products and their benefits to both cost and the environment in a longer 2:50 minute video, including appearances by Aebi Schmidt North American CEO, Jochen Schneider and Swenson Products CEO, Ryan Widner. Everyone at Swenson joined in to prepare for and participate in the commercial production and one star Swenson employee even made final the cut – you’ll catch long time Swenson employee Kevin A. at the twelve second mark of the commercial.